DOTA is in the gaming news again. It seems that Valve, after acquiring "Icefrog", the current Warcraft 3 DOTA maintainer, has filed a trademark for DOTA 2. This has since caused fireworks amongst, both the map's original creators (now owners and operators of League of Legends) and Blizzard's lead game designer, Rob Pardo. Both parties cited that DOTA (an acronym for Defense of the Ancients) should be reserved for the "community" and not belong to any one owner.
I agree with that criticism, however what is more troubling to me is that DOTA has spawned new genre of video game and not one of it's new implementors (Valve, Blizzard, Riot, S3...) have thought seriously into naming that genre. Retail boxes, and marketing materials for these new products have nothing better than references to DOTA. Meanwhile these companies seem content to have their creations refered to only as a likeness of the original, a Warcraft 3 mod that is nearly 5 years old. This is especially troubling to me when each of these subsequent offerings brings something new to help advance that genre. I would think that they would like some way of branding those advancements.